Love©
Loved by those who are in love, dreaded by others, the Valentine’s Day is coming soon. On this occasion we are presenting a lovable identity designed by us some time ago. (Yes, we promised a different post, but it will come up next.)
The mark is a simple logotype (set in geometric, yet friendly Gotham Rounded) accompanied by a custom Copyright/Love symbol.
The city of Chełmno wanted to create an identity centered around St. Valentine’s Day, which is celebrated there quite intensely compared to other cities (though this sounds kinda kinky and that’s not how we meant it). Some may find our solution a little too literal, but it captured the aim of the city’s authorities. We’ve chosen hot pink to stand out a little from all the red hearts crowding the streets on February 14th. The mark can be accompanied by Chełmno’s tagline: The City of Lovers. The symbol allows for building ornaments.
Unfortunately, they did not like it and now they have something completely different. Which we don’t like. But thanks!
Chełmno is the best – and I’m glad they have such wonderful logotype. This (c) inside the heart – great idea.
Man, now I want to go there again. Maybe on next St. Valentine’s Day…