A while ago we designed a folder for a company that produces printed promotional materials. Since print with all its niceties is their daily business they wanted to use special effects on the design to show off their possibilities. Before they approached us they used very flashy designs that in our opinion distracted from the beauty of their printing techniques. We chose something much simpler: a geometric ornament, which uses varnish and silver foil from underneath as parts of the ornament. The whole thing is actually printed in three colors, white, black and the company’s orange, offset by the silver of the material.
What we’re showing you is not the finished product that we haven’t seen yet, just printed sheets of paper which we find quite lovely by themselves and decided to share.