This year we didn’t do as many calendars as some years but here’s one we did design (well, at least the cover). It is for a company that specializes in special print effects, such as varnishes, hot stamping etc. and the calendar had to reflect that. When you need to show a few special effects, it’s best not to add an overwhelming design to it. We opted for a simple, classic ornament in a limited color palette: blacks, white and silver with the company’s brand orange.
The calendar comes in a simple envelope of thick paper, which repeats the pattern but without the refining printing techniques. The cover itself, however, has all the frills you could hope for (or, well, some of them). It’s printed on a metalized silver paper, which poses certain challenges in print preparation: you need to print white onto it and black will look different, depending on whether it’s on white or directly on silver (we made use of this, as the pattern uses two blacks). Some elements are left silver. Finally, the whole things is covered with satin coating and the dot elements are spot-coated so that they become raised to touch: the tactile effect is actually quite nice but you have to trust us on that.
Well, call us old-fashioned but designing for print, especially when you can raise the budget with all the special effects, does have a very special appeal for us.