Today we start a series of posts on our fairly recent project that was created as a part of a PhD study on tangible type. You might remember – or not, no worries – that we already showed you some work on tangible type in our Theatre of Literature and Project Doolittle (to be continued, by the way) series. The newest one, called Words Matter, is actually a more academic, organized attempt at exploring the meaning of tangibility in type.
As a less academic and more designery part of this project we created a series of covers for books that have become classics of human thought so that each title is rendered in a particular material and the material treatment offers an interpretation of the book’s contents. We will be showing you those covers one by one, together with exciting stories of how it’s more fun to sculpt in soap than in your own body and how you can never count on ants. Today, however, we’re starting with the logo of the project, for which, as you may have already fathomed, we employed a wordplay.
This not only allowed us to emphasize the use of materials but also to use the W/M similarity, which made the whole logo. The logo had to be very simple because it was only an additional element that should not distract from the covers. Also, it needed to fit with all the covers, no matter (heh) what particular solution we applied. The logo functions as a unifying element of the series, appearing in the same way on most front covers and all spines. It’s also neatly constructed on a grid.
For most of the logotype we used one of our favorite typefaces (tweaked where necessary), but obviously the W and M are custom-designed. It looks simple but there were a few perplexing challenges on they way.
Alright, next week we start with an exciting book on child development and here’s a sneak peek of what’s to come: