The Hierarchy of Blocks

re-motivation-02Last week we introduced our project Words Matter, a series of book covers employing tangible type so it’s high time to start sharing the covers. The first one is one of the simplest (and definitely, definitely the easiest and fastest to make) but it’s still one of our favorites because of the simple fact: the letters of the title form a pyramid so well and it illustrates the book so perfectly. When we discovered this we were really excited and the cover almost designed itself.

Abraham Maslow, one of the great in the history of psychology, studied child development and came up with the idea of the hierarchy of needs, which he expressed in 1954 book Motivation and Personality. He illustrated the idea with a neat diagram in the shape of a pyramid. Unlike for other covers we didn’t create the letters: we used ready-made children blocks. We actually bought a whole set of the classic-looking wooden kind, similar to ones we had as children. We really liked the vivid colors and emphasized them with the bright warm yellow background to add to the sense of fun and play.

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As was our plan with all the covers, the selected material and form illustrated the important themes of the book: not only the pyramid itself, but also children and their way of combining fun with education.

As you will see, for all the covers we offset the extravagant tangible type with simple typography used for the name and spine and the logo we described last week. Back covers were not actually a big part of the academic project, just a chance to play some more with the solutions chosen for each cover. For each back we created the WM logo in the same way as we did the title on the front. As you may see, the design of the back cover also includes the space for a blurb but have not written the blurbs, not yet anyway, so for now the backs are fairly minimalistic.

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re-shop-friendsAnd a completely different thing that you might find interesting: it’s another week of free shipping on Society6 so if you wanted to buy a poster, that’s as good a chance as they get. Simply use this link.

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