When creating the Words Matter covers sometimes we looked for novel ways of building tangible letter forms but sometimes we reached for things remembered from childhood. Now, plasticine was the toy of our early years and I still remember how it would always get stuck in a carpet or Lego blocks. I had a love-hate relationship with it at best. But we really wanted to use plasticine for letter building because it’s in a way a natural tool to explore and because we hadn’t done this kind of letters before. So we decided to pair it with Breton.
When we first chose Breton’s 1924 Manifest of Surrealism to design, we had very different ideas: we wanted to gather weird objects maybe suggesting sexual meaning, or to recreate elements of famous surrealist works of art. But we realized it was all too complicated and too literal and so we decided upon this more abstract approach.
We used many rolls of white plasticine to which we added some red in order to create a splotchy, fleshy color and of this we formed the letters. We wanted them to suggest something a little flesh-like, a little dream-like, with elements loosely resembling works like Tanguy’s or Arp’s, but which would most of all be a unified collection of letters. (It took a whole of Fame to form these, in case you wondered.)
Once we had the whole collection (and we fixed all the structural problems because some letters simply refused to stand as we wanted them too) we arranged a theatrical-like scene, with letters fixed on threads. It looks simple but it took many photographic attempts to get it right as the letters tended to swirl and some were a bit too heavy to hang up easily.