As you may have noticed, we love working with Lego whenever we get a chance and so we gleefully worked them into the Words Matter series. Jane Jacobs’s book The Death and Life of Great American Cities is a classic work on urban planning, including the criticism of modernist urban thought for its lack of focus on human needs. We found Lego blocks to be a great material for this one because of their modular, grid-based character, which illustrates well modernist ideas but adds a playful element to the composition.
Obviously, building letters of Lego was fun but it didn’t go as easy as you might think. In fact, the final construction is our the second attempt. The first one looked like this:
If you compare it to the final version, you will see that the letters were broader and lower and we didn’t feel they reflected the height of the cities well enough. While the erosion of some of the letters was visually interesting, we thought they started to resemble ruins, which was too strong an association. Finally, the round bits were too dominant, making the material too obvious. And so we disassembled the whole construction and started again to finally reach this:
We covered most of the letters with flat white blocks (and we did have to raid all the sets for these) so that they looked more abstract and added some extra pieces for the greater sprawl of the composition. In fact, there was one more aspect to the design, as this image will clearly show you:
We thought grayness was a very important part of the design but our Lego collection is not nearly extensive enough to include that many blocks in one color. And so it took some post-processing to reach the result we wanted. However, we did want to share the colorful version because we feel it looks fun (and gives you some idea about our process).