Le deuxième coussin

redesign-deuxieme_sexe-01Some of the previous tangible type projects we worked on before Words Matter, were actually meant as sketches for this large project. And so the idea of pin typography on a cushion appeared already on this blog, as you might or might not remember. While then it was only a formal experiment, this time we wanted the elements of the composition to relate meaningfully to the work they illustrate, namely The Second Sex by Simone de Beauvoir – another classic of feminist thought.

While approaching femininity in The Feminine Mystique (here) we focused more on its meaning as defined by a social role. For this cover, we focused more on the physical and sexual aspect of the problem. We wanted to evoke the atmosphere of an elegant bedroom, with the subtle, fleshy color of the pillow and the smooth material underneath it.

redesign-deuxieme_sexe-03The lettering is a feminine script, shaped into a triangle to suggest, together with the pillow’s color, a woman’s body. However, the lettering is not embroidered: it is formed of black-headed pins. This brings additional meanings of pain and discomfort to illustrate the difficulties of the definition of femininity.

redesign-deuxieme_sexe-09redesign-deuxieme_sexe-08Of course, it took a while (and a whole lot of pins we bought for the occasion) to create the whole lettering composition.

redesign-deuxieme_sexe-07

redesign-deuxieme_sexe-05 redesign-deuxieme_sexe-04But I think shooting it was more difficult than arranging the pins.

redesign-deuxieme_sexe-06redesign-deuxieme_sexe-02At any rate, we enjoyed working on this project. We felt it included making some less obvious decisions along the way: some alternative solutions we could’ve chosen would have probably subtly changed the meaning and these things are always interesting to explore.

2 comments
  1. Once again, superb. And with a bonus ‘work in progress’ picture, yeah!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: