One of our first attempts at tangible type was a poster for I, Claudius, where we used the idea of Roman letters shattered into pieces. However, back then we used paper for only a metaphorical illustration of the broken monuments/memories/etc. When revisiting this idea for the Words Matter cover of Decline and Fall of the Roman Empire – a classic historical study on why the Roman Empire weakened and fell – we wanted to try a more challenging approach: we wanted to use material that would be a more direct illustration of crumbling stone.
Of course, using actual stone might be cool but there were two problems with that. One, it would have to be machine-cut and the project was about manual creation of typography. Two, we probably couldn’t really afford it. However, we found an alternative which proved so, so much fun to work with: clay.
Back in art school we had some experience with clay during a sculpting class. It was a most discouraging experience and the worst part wasn’t even the rumor that the clay we had to use had worms in it (could it really? I don’t know). So we were at best wary of working with clay again but it turned out the kind they sell in arts supply store is very clean and very easy to work with.
Once we had the letters ready, we dried them and arranged into the whole composition as designed before. We chose an orange background to loosely evoke ancient art and for its associations with burning but also for the energy it added to the design.
Finally, another fun part came. We had to break the letters into smaller pieces. Luckily, they were brittle enough (not something you could expect from actual stone) and you had to simply tap them here and there.
This is another cover based on a simple idea and quite minimalistic means so, as you can probably guess, we really like it. It’s always satisfying when the simple solutions pan out and the message comes across easily. Of course, we enjoy a convoluted, poetic solution every now and then but directness often makes for good communication.