How to Cook a Vegan Book

redesignstudio-as-book-01

At the end of last year we designed the second volume of recipes from the cooking show Atelier of Taste, a brainchild of Jola Słoma and Mirek Trymbulak (here‘s volume one, by the way; it’s been a while since then). Jola and Mirek are fashion designers and chefs, now cooking only vegan and gluten-free meals, and the have gathered new 108 recipes to share with their viewers.

We couldn’t be happier with the assignment: not only are cookbooks always a fantastic thing to design but also we could go (a little bit) wild with special features and so the book has die-cuts and metallic spot colors.

redesignstudio-as-book-02

The spot color we used for the title page visible through the hole in the cover and for chapter title pages is one of those rarer metallic Pantones of a lovely magenta hue. We chose it because the identity of the show uses purple (and orange; we used mostly orange in the previous book) – and also because it’s quite striking. Since magenta is also used extensively on the show’s set, it appears in most photos and so the whole book gains a unified (purple) look. (All the photos used in the book are from the show’s archive.)

redesignstudio-as-book-03

redesignstudio-as-book-04

Playing with special print methods is always fun but, of course, the real challenge in designing a cookbook – and so many other books – is the organization of information. Incidentally, it’s also one of our favorite things ever (because we’re loads of fun to hang out with).

redesignstudio-as-book-05

redesignstudio-as-book-06

In addition to the list of ingredients and instructions, each recipe has a short introduction from the authors, time required for preparations, number of resulting portions and nutritional value. We used icons for these sections and, more excitingly, we also designed an icon for each type of dish, such as salad, cake, drink etc. (a total of 19 icons, not all of them quite easy to come up with). We used them by the page numbers and on chapter title pages (and on the contents pages, as shown below).

redesignstudio-as-book-11

redesignstudio-as-book-07

redesignstudio-as-book-10

Chapter intros consist of two spreads, one with a mosaic of photos and another, purple one with a short introduction. Thanks to the use of the same circular die-cut as on the cover, the two spreads are combined.

redesignstudio-as-book-08redesignstudio-as-book-09

We often say that this or that project was so much fun – and it’s true because we love a lot of things about our job – but few projects are as much fun as this one: a book, with special printing techniques and a whole lot of information to organize (and yes, spiral binding).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: