Changing the Conversation

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We had the pleasure of designing a simple identity for a project of Integralia Foundation called doradza.my (which translates something like we.advise). The foundation aims to make it easier for disabled people to re-join the job market and this particular project does it by offering educational online meetings. The logo combines a speech bubble with a wi-fi symbol. Once the identity was ready, we designed some materials based on it, the most exciting of which is a notebook.

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Because the identity uses purple and red the notebook is printed only with these two Pantone colors. Inside in addition to writing space the owner will find information about searching for a job, helpful hints and statistics.

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As you might perhaps know we greatly enjoy designing infographics, graphs and such elements so this was quite a lot of fun but this project also meant that we got to focus more on production values than is often possible. Small color details of the notebook, together with the smooth, cream paper, make for an elegant, inviting feel. The bookmark, rubber band and thread are all red to offset the purple cover.

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And the cover has red hotstamping, making for a minimalist look. By the way, we are fans of hotstamping but actually rarely have a chance to work with it.

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