European Poet of Freedom is a poetry festival that takes place every two years in Gdańsk. It celebrates, as you might figure, European poets whose work focuses on, well, freedom and social concerns. We had the pleasure of designing the identity for this year’s event and various promo materials.
The festival has been using a rather nice logo, a black and yellow illustration of a broody poet looking at birds. Because it has become quite recognizable and because it offers fun elements to play with we opted to base the identity around the logo but to give its elements more life and dimension by using them as fragments of a paper composition.
We inserted the poet and the birds into a cityscape suggestive of European cities, particularly Gdańsk with its characteristic tenant houses in the old town.
The main image that we then adapted for various materials looked like in the poster above. We made the illustration more abstract and theatrical by adding threads for the birds and a frame that turns the whole scene into a picture. We wanted to create tension between symbols for freedom and for limitation. Initially we designed everything in black, yellow and white but added extra colors for the main promo materials, like the poster. We did keep the original color scheme for those materials that had a limited number of colors because of budget or production limitations, as in case of tote bags.
The most complicated element of the identity is a brochure with the program of the festival. The interior had to be black and white so we didn’t use photos of paper compositions. Instead we only suggested them with similar shapes and typographic solutions.
By the way, the festival took place this weekend and this year’s winner is Ana Blandiana from Romania so our congratulations to her.