A while ago we designed identity for an exhibition When Is a Neighbor a Stranger? in the Center of Modern Art Łaźnia, which was a great fun. The fun was even greater when later on we were asked to design a catalog for the exhibition because catalogs are definitely one of our favorite jobs.
The identity was already established so we used the same colors, typography and the symbol of frame but, of course, designing a catalog required many more decisions and allowed us to play more with specifically print-related options. The aqua-green color of the cover is Pantone spot color, which makes it very even. We decided to use an extra neon color both for the cover and the interior. We also used a die-cut on the cover to make the window/picture frame more tangible.
The holes in the cover, when the book is open. The holes have different dimensions, which makes for a nicely layered effect.
The fully opened cover contains a list of all involved artists. The cover inside printed in neon Pantone color.
The text inside is in two languages, Polish and English. Throughout the publication we used the neon color for the English version of the text. We used a flexible grid for the contents and so each page needed individual attention and design. It made for much slower typesetting but was more satisfactory than a more typical page layout which remains the same for the whole book.
Beginnings of essays and an example of flexible layout.
Because of the conceptual character of the exhibition the catalog contains a lot of text so we needed to accommodate that.
List of contents close-up.
Back cover fully-open, with a neon-colored photo.
We are very satisfied with the result of the project: it was great to play with unusual, vivid colors and arranging interesting contents, and the book is quite a pleasure to hold in one’s hand.