Paris typographique

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First of all, sorry for the missed update. It was on the top of our priorities for the whole week but then something always bumped it down (and mostly it was our son who tends to bump things around on daily basis). Anyways, here we go.

We like to take holidays in May before the holiday season starts for good because it’s (slightly) less crowded and because we always tell ourselves that we’ll take another short holiday in September (and then we don’t). But, clearly, this year we’re skipping the whole holiday thing altogether so instead we will at least talk about a design issue concerning our favorite travel destination ever, which is, you guessed it, Paris.

This year the publications for tourists by The Paris Convention and Visitors Bureau have been rebranded by studio Graphéine. The rebranding comes with a new logo (so, so much better than the old one) – a minimalist typographic design which brilliantly utilizes the Eiffel tower.

It’s very clear that while it’s hard to imagine Paris’ logo without the tower it’s almost equally hard to imagine the tower done right. Graphéine designers gave it a lot of thought: you can read about it in their article about the project (we link to it at the end). We definitely feel they made all the right choices: they did not give up on the most recognizable symbol of the city but they simplified it to the point of abstraction, which way of thinking is close to our hearts. Together the letters create

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The logo is quite awesome but the additional perk of designing for a Paris-based institution is what a great photo you can take of the building signage.

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In addition to the logo the studio also designed various publications, the most impressive of which are the covers of maps and other informative materials based on simple, colorful illustrations. Some of the illustrations allude to specific nationalities (French and British mostly) though we’re not sure if it’s true for all of them.

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A jazzy cover for the informative magazine about what’s happening in Paris.

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The Japanese cover is particularly lovely and it demonstrates well what a nice color palette was chosen.

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The design of Paris Pass, which seems to introduce additional elements (and tone) to the rebranding.

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Here is the link to Graphéine’s presentation of their work with many more images. This project takes on a lovely but potentially difficult topic and deals with it in an effective and charming manner. Much as we love it, it makes us even more Paris-sick because we’d love to get our hands on material prints of all these maps and guides. Tant pis.

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