Totally Designed Book


TD 63–73 is a book published by Unit Editions who totally specialize in design porn. It tells the story of the golden age of Total Design, a Dutch firm that personifies the greatness of Dutch modernist design. The first edition of the book sold out but we bought a reprinted copy and today we want to share it with you.

We find many of these designs not only inspiring but also quite modern-looking. Their way of thinking about logo design, for instance, while characteristic of past decades, is close to ours (and many others’): its geometric logic is something to aspire to.


A classic typographic calendar:


Quite appropriately the book is impressively published with embossing and hotstamping on the cover and the slipcase.


Many of those design decisions still shape our visual landscape.



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