The Center of Modern Art Łaźnia publishes a quarterly brochure with information about cultural events that it organizes. We designed the brochure for summer 2016, which will also serve as a template for future brochures.
The Center consists of two institutions working in two different locations, which the brochure should reflect. We were told to use yellow for Łaźnia 1 and blue for Łaźnia 2 so we chose two vivid Pantone colors to make the difference more striking. Throughout the brochure only these two colors are used with black.
The logo of the Center, which is a circle with arrows inside – a quite nice geometric construction – served as the source for the main ornament: diagonal lines meeting at straight angles. We introduce these on the cover together with the colors marking two buildings. The lines extend directly the lines of the logo. Inside in the margins of the brochure we repeat the pattern so that its color indicates in which building an event will take place.
On the left-hand side Łaźnia 1 event and on the right-hand side Łaźnia 2.
For events that happen in entirely different locations we used alternating lines.
The right-hand column on each page describes events in English. For the yellow part of the brochure we used there a mix of black and yellow and for the blue part a mix of black and blue. This way we created two grays, one of them warm and one cool. The Polish text is always in black.
At the beginning there’s a schedule of all the events that we needed to squeeze into two pages so we had to skimp on the white space a little more than we’d like to. Inside the cover one can find information about Łaźnia and various series of events that it organizes: we placed it on a black background.
One more kind of fun we had with the project was glossy spot varnish that we used on the cover to add diagonal lines onto the yellow and blue rectangles. As we hoped, it turned out quite impressive.
The logo repeated on the back of the brochure.
Overall, this was the kind of job we always enjoy doing. It had some limitations: first of all, we needed to come up with something not overly complicated so that other people could use the same design for future brochures if need be. That also meant relying on free fonts. However, this kind of additional challenge usually structures work: it might be hardest to work without any limitations at all.