This summer Experyment Science Center is organizing a series of events for children to help them spend the time in an interesting and educational way. We designed promo materials for the event. The challenge lied in the fact that the offer consists of different, varied activities and we had to bring them all together. We decided to use the motif of a treasure map along which there are various spots marked with Xs, informing about what you can learn in Experyment in summer. These skills include setting bonfires, staying safe by the water, using a compass, making a pocket constellation, using first aid, predicting the weather and recognizing local plants. As you can plainly see, we illustrated these scout-like skills with simple illustrations which together create the path on the map. The rest of the available space is filled with trees and additional illustrations that complete the suggestion of the outdoors. We are happy with how we managed to make a unified whole out of a poster with so much contents, which is always more difficult than just illustrating one short message.
The main design we created is the poster, which was later reformated to other media. In addition to that we also designed a small doube-sided leaflet which required a slightly different use of the graphics.
Both sides of the leaflet.
Details of the poster and the leaflet.