Experyment Science Centre is organizing a Science Night called Back to the Future about the truth and fiction in science-fiction. The poster had to include callbacks to science-fiction classics – and robots.
You may well imagine that this was just the thing to excite us, big geeks that we are. For the research phase we looked at tons of old science-fiction movie posters and we listed things they often include, like guns, empty planets and, most often, sexy ladies in trouble. We decided to play with those themes, while giving them a decidedly more modern and feminist skew: our lady is a no-nonsense scientist who controls the robot. She was a bit more sexy originally but that got toned down during the process. We also didn’t get to draw the planet because there was too much text but instead we combined elements of the text with the illustration.
The typography alludes to the classic Back to the Future movies without copying those solutions precisely, but instead keeping the typeface Experyment uses. The logotype is an important part of the design because it has to be recognizable as a standalone.