Earlier this year we had the pleasure of designing an annual report for the Historical Museum of Gdańsk. The Museum had recently changed its logo and started looking for a new, unified line of publications so the report became an introduction of new guidelines. The report presents the work and the departments of the Museum and all the important events that took place there in 2016.
Since the new logo (by a Portuguese firm, DO / Design Office) is based on a simple, smart solution of simplifying the crosses from Gdańsk’s crest into a grid of pluses, we followed up on the idea and used a derived grid as the main decorative element. We chose the colors of the logo – dark blue and red – as the leading colors of the design and illustrated the text with large photographs so that the publication became a bit like an album. The Museum has several beautiful old buildings with historical interiors whose photos are naturally lovely, and to emphasize the people of the institution we also chose colorful photos of costumed educators and reenactors.
The cover is embossed with the cross pattern and some of the crosses are laser-cut so that the dark blue from the other side forms a pattern of the year 2016. These choices meant a lot of anxiety for printers (“But there will be no foil on the cover!”) but in the end it turned out great.
Open report, flap folded.
Flap unfolded to reveal the laser-cut year and the debossing.
We used the pluses throughout the report as an ornament.
Close-up of the cover in all its print glory.