You might remember a few weeks ago we shared our experience of visiting the exhibition of works by Karol Śliwka, a brilliant Polish modernist designer. Now, we’re not usually people who buy a lot of merchandise on such occasions (catalogs, sure) but this time one of the gadgets was a T-shirt with purple logos by Śliwka and we couldn’t resist.
The T-shirt is sold by Pan tu nie stał, a Polish clothing company whose products reference the time of the People’s Republic of Poland (not a great time in Polish history, strictly speaking, but full of things people feel nostalgic about). The company uses a lot of humor not just in their designs but also, as we discovered, in packaging and marketing materials.
Most of the jokes are fairly difficult to explain outside of Poland (all the elements of packaging reference slogans from old products, from work safety posters etc.) but you can still appreciate the design (modern) and attention paid to all the details. This is how the T-shirt is packed, into gray-paper envelope with well-designed graphic elements and old-fashioned slogans:
The back of the envelope.
And the T-shirt itself.