Rezydent Hotel is located by the main promenade street of Sopot, a small, delightful town between Gdynia and Gdańsk, located by the sea and known for its touristy qualities, relaxed atmosphere (and high prices of housing). The hotel is visible immediately as you enter the street from the train station and it makes for a pleasant view. Recently we had the pleasure of designing its new logo.
The logo was inspired by two things: the strong tradition of art deco design that is characteristic of Sopot’s history and images inspired by the natural landscapes of the town: the beach with its sand and waves and waving grass. That’s why the lines of the R mark form a shape that is between geometric and organic.
The simplicity of the mark is intended so that it doesn’t overwhelm the design of the interior and instead complements its various stripes and lines.
All the images of the hotel courtesy of Nabucco.