Get Your Kicks

We feel that we don’t share nearly enough cool work that we come upon and just as this thought arose Google gifted us with a charming Google Doodle by Matthew Cruiskshank. As it was not featured worldwide (or even very broadly), we thought we’d share it with you.

The doodle celebrates the iconic US highway Route 66 that ran from Chicago to California and features so prominently in the culture that even us non-Americans are very aware of it. In a charming mix of painted illustration and animation Cruickshank captures the atmosphere of the states the road crosses and some particular attractions on the way. As this official website claims, the illustrations were developed outside, during an actual road trip along the Route. (You can see the whole animation there, too.)

The work charmed us with its mix of light-hearted painterly illustrations, collage and very simple animation that feels unforced and humorous. It has fun typographic (and other) details and is wonderfully matched with Nat King Cole’s “Route 66”. There are one or two moments when the vector elements in the animation style felt a bit jarring to us but they’re quite offset by the fragments of the actual sketchbook and the liveliness of the whole thing. Overall, it was a charming, little morning surprise in our browser that made us happy.

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