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redesign-atelier-glutenfree

Today we’re sharing just a small recent job. The Atelier of Taste is a company of our friends, Jola and Mirek, who create and promote vegan, gluten-free recipes and sell such products. Together with a Polish association for gluten-intolerant people they have created T-shirts that people who don’t eat gluten can wear to own their diet choices or needs. And we designed the T-shirts that you can see in the photo.

T-shirt slogans and photo above by Atelier Smaku, models: Jola Słoma and Mirek Trymbulak.

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A while ago we designed identity for an exhibition When Is a Neighbor a Stranger? in the Center of Modern Art Łaźnia, which was a great fun. The fun was even greater when later on we were asked to design a catalog for the exhibition because catalogs are definitely one of our favorite jobs.

The identity was already established so we used the same colors, typography and the symbol of frame but, of course, designing a catalog required many more decisions and allowed us to play more with specifically print-related options. The aqua-green color of the cover is Pantone spot color, which makes it very even. We decided to use an extra neon color both for the cover and the interior. We also used a die-cut on the cover to make the window/picture frame more tangible.

The holes in the cover, when the book is open. The holes have different dimensions, which makes for a nicely layered effect.

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The fully opened cover contains a list of all involved artists. The cover inside printed in neon Pantone color.

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The text inside is in two languages, Polish and English. Throughout the publication we used the neon color for the English version of the text. We used a flexible grid for the contents and so each page needed individual attention and design. It made for much slower typesetting but was more satisfactory than a more typical page layout which remains the same for the whole book.

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Beginnings of essays and an example of flexible layout.

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Because of the conceptual character of the exhibition the catalog contains a lot of text so we needed to accommodate that.

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List of contents close-up.

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Cover close-ups.

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Back cover fully-open, with a neon-colored photo.

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We are very satisfied with the result of the project: it was great to play with unusual, vivid colors and arranging interesting contents, and the book is quite a pleasure to hold in one’s hand.

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23rd April marks the 400th anniversary of the death of William Shakespeare. Two years ago, for the 450th anniversary of his baptism, we have started what has become our Shakespeare Project, whose results we are sharing with you today.

The logo of the project with symbols for genres of Shakespeare’s work

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We were looking into published series of Shakespeare’s plays and how they were designed because we were wondering about buying a nice collection for our library but we didn’t find anything we’d particularly covet. There are a few collections but not exactly what we had in mind. So instead we decided to design a series ourselves.

At first, however, we (re)read all the plays (and sonnets), looking for symbols or motifs that could stand for the entire play. With some of them it was very simple: it’s quite easy to match a skull to Hamlet or a donkey’s head to A Midsummer Night’s Dream. With others, though, we had to dig deeper and rely on less obvious associations. In the end we compiled a list of possible symbols for each play (many for some, fewer for others).

A horse, a horse! My kingdom for a horse! and some other symbols used on the covers

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redesign-shakespeare_project-04The idea was to pick one symbol for each play and use it in a sort of ornament but when we started working, we realized that we wanted to broaden this concept a little: not only did we add additional, smaller icons which are also inspired by the stories, but also for each cover one big icon is changed, illustrating in an almost gif-animation-like style the plot of the play. For instance, the ship on Pericles sinks and the crown of weeds on King Lear falls apart.

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We kept the covers fairly simple and used bright, pure colors to make them more striking – a different combination of three colors for each cover.

We also designed the interior of the books, using one special color in addition to black to mark characters, footnotes and such.

Cover and interior for The Merchant of Venice
Othello: interior and a fragment of cover
The beginning of Two Gentlemen of Verona

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Comedies

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Tragedies and poetry

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Tetralogies of history dramas

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In addition to 38 books we also used the icon designs in a poster which summarizes the project. It presents all the plays divided into genres, together with their dates of composition (after Encyclopaedia Britannica). There are two color versions of the poster, light and dark, depending on how you imagine your Shakespeare because we liked both versions and didn’t want to choose.

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If you are a huge Shakespeare fan or would just like to remember what plays he wrote, you might buy the poster on bza (light/dark) or society6 (light/dark). Additionally, this time we are also selling wall tapestries and throw blankets with this design because it’s just such a cool option.

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This was a challenging but satisfying project. Not only did we refresh (and complete) our knowledge of Shakespeare’s work (and it’s always great when you learn something while working) but also we had to work with a deadline and we managed and so can celebrate the Shakespeare holiday. And obviously, it’s always fun to complete a large project on something you like.

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European Poet of Freedom is a poetry festival that takes place every two years in Gdańsk. It celebrates, as you might figure, European poets whose work focuses on, well, freedom and social concerns. We had the pleasure of designing the identity for this year’s event and various promo materials.

The festival has been using a rather nice logo, a black and yellow illustration of a broody poet looking at birds. Because it has become quite recognizable and because it offers fun elements to play with we opted to base the identity around the logo but to give its elements more life and dimension by using them as fragments of a paper composition.

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We inserted the poet and the birds into a cityscape suggestive of European cities, particularly Gdańsk with its characteristic tenant houses in the old town.

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The main image that we then adapted for various materials looked like in the poster above. We made the illustration more abstract and theatrical by adding threads for the birds and a frame that turns the whole scene into a picture. We wanted to create tension between symbols for freedom and for limitation. Initially we designed everything in black, yellow and white but added extra colors for the main promo materials, like the poster. We did keep the original color scheme for those materials that had a limited number of colors because of budget or production limitations, as in case of tote bags.

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The most complicated element of the identity is a brochure with the program of the festival. The interior had to be black and white so we didn’t use photos of paper compositions. Instead we only suggested them with similar shapes and typographic solutions.

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By the way, the festival took place this weekend and this year’s winner is Ana Blandiana from Romania so our congratulations to her.

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We had the pleasure of designing a simple identity for a project of Integralia Foundation called doradza.my (which translates something like we.advise). The foundation aims to make it easier for disabled people to re-join the job market and this particular project does it by offering educational online meetings. The logo combines a speech bubble with a wi-fi symbol. Once the identity was ready, we designed some materials based on it, the most exciting of which is a notebook.

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Because the identity uses purple and red the notebook is printed only with these two Pantone colors. Inside in addition to writing space the owner will find information about searching for a job, helpful hints and statistics.

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As you might perhaps know we greatly enjoy designing infographics, graphs and such elements so this was quite a lot of fun but this project also meant that we got to focus more on production values than is often possible. Small color details of the notebook, together with the smooth, cream paper, make for an elegant, inviting feel. The bookmark, rubber band and thread are all red to offset the purple cover.

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And the cover has red hotstamping, making for a minimalist look. By the way, we are fans of hotstamping but actually rarely have a chance to work with it.

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Today a small sneak peek of a project we’re currently working on (because we really need to be working on it right now rather than posting). This might seem a little cryptic for now but it will become quite clear once we share the finished design in March (or so).

In other news, though, be sure to enjoy the extra day! We always feel an extra day is a definite cause for celebration (even if we won’t necessarily manage to do anything special today ourselves).

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So, did you have a good St Valentine’s Day? We had some tiny colorful cake, it was pretty good but we’re all for conventional, they-may-even-be-sappy holiday celebrations. We get if it’s not your thing, though.

Anyway, our Valentine-related project this year was a poster for Experyment Science Centre. Like last year, they prepared an evening of activities for adults, explaining love phenomena in scientific terms. We decided to create a poster that would form a series with the last one so once again we started with a romantic lady, this time surrounded by particles. Then we followed the client’s suggestion (which was a very good one) to add an android that would refer to the theme of the lecture and so the whole illustration got a sort of retro sci-fi character, which we’re very happy with.

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