Last week we shared a bit of our identity for an event celebrating Andrzej Bobkowski. As promised, today comes the rest of the design, including the poster which was the base for other materials.
This time it took us two attempts to get the design right: the first poster was not dynamic enough and didn’t include enough allusions to books. Pretty much all it had was biking and various places where Bobkowski lived. But when it got scraped we kept the paper biker (though a more dynamic one) and set him on an obstacle course built of books. The books also created space to place all the additional information (and as you can see there was quite a lot of it). We added diagonal elements parallel to the books to make the composition more integrated and more dynamic, and combined it with a simple, narrow letter.
Paper Bobkowski on his paper bike, scaling the world of literature.
Once we had the poster we applied similar solutions to the design of the folder. At first, one side of the folder was supposed to repeat the poster but there was too much text for that so both sides include descriptions of planned events (such as literary workshops and games for kids).
The cover of the folder.
Bobkowski’s archival photo.
One of our latest projects is the identity for an event by the Museum of Emigration on Andrzej Bobkowski, a Polish migrant, writer and cyclist. We will show you all of the identity (probably) next week but today we’re starting with its most current element: the design of the city biking game that took place on Saturday.
Because Bobkowski was an avid cyclist who wrote passionately about biking, the Museum decided to get people involved in his life story through a game played on bikes. In four points in the city competitors could complete tasks related to Bobkowski’s art and life. We had to design posters with relevant information and sheets with various tasks.
All info posters for the game (with biographical facts and quotes).
Origami instructions. Bobkowski moved to Guatemala and sold model planes so the contestants had to create their own (paper) planes.
Various tasks on A4 sheets.
A quote from Bobkowski’s writings.
One more in-progress image and, believe it or not, it’s for another poster than the one we shared last week. It’s scissors time here for now but soon we hope to share finished works and we hope they will be quite exciting.
A very little sneak peek at a project we’re working at. It’s a lot of fun, the (literally) hands-on kind of design but we’re running so late with it (about as late as we’ve run with this post – sorry). Have a great second half of the week.
For the second half of holidays we present a travel-related illustration project. Podróżowniki is a series of award-winning children books that introduce popular travel destinations through a mix of information and activities for kids. The books were designed by Podpunkt studio and we illustrated two of them: the guide to Croatia and to the Tatra and Pieniny Mountains in Poland.
Since the series was illustrated by several different illustrators, to keep a unified look we needed to follow guidelines: the illustrations are hand-drawn, a little sketchy and black-and-white (the bits of color that do appear were added later during typesetting).
The map of Croatia, with tourist destinations and basic information.
Animal names in Croatian.
The inner flaps of the covers have additional materials: a memo game with a selection of illustrations and a board game where you recreate your travels with pawns.
Sayings from the mountains and a calendar of local holidays (some of which include dancing).
A reminder not to scare animals in the wild.
Match ghosts with their dwellings (and other local attractions).
The things you eat in the mountains.
Hot therms to relax in (illustrations with a lot of details are the best fun to draw).
Marten, as the source of Croatian money.
Janosik, a folk hero.
I know we often say this, but this project was so much fun to work on! While research-heavy and fairly time-consuming, it was one of the most exciting (and relaxing at the same time) things we did in a while because when you draw actually using your hands, it’s a different kind of energy than the usual, computer-based work..
The Center of Modern Art Łaźnia publishes a quarterly brochure with information about cultural events that it organizes. We designed the brochure for summer 2016, which will also serve as a template for future brochures.
The Center consists of two institutions working in two different locations, which the brochure should reflect. We were told to use yellow for Łaźnia 1 and blue for Łaźnia 2 so we chose two vivid Pantone colors to make the difference more striking. Throughout the brochure only these two colors are used with black.
The logo of the Center, which is a circle with arrows inside – a quite nice geometric construction – served as the source for the main ornament: diagonal lines meeting at straight angles. We introduce these on the cover together with the colors marking two buildings. The lines extend directly the lines of the logo. Inside in the margins of the brochure we repeat the pattern so that its color indicates in which building an event will take place.
On the left-hand side Łaźnia 1 event and on the right-hand side Łaźnia 2.
For events that happen in entirely different locations we used alternating lines.
The right-hand column on each page describes events in English. For the yellow part of the brochure we used there a mix of black and yellow and for the blue part a mix of black and blue. This way we created two grays, one of them warm and one cool. The Polish text is always in black.
At the beginning there’s a schedule of all the events that we needed to squeeze into two pages so we had to skimp on the white space a little more than we’d like to. Inside the cover one can find information about Łaźnia and various series of events that it organizes: we placed it on a black background.
One more kind of fun we had with the project was glossy spot varnish that we used on the cover to add diagonal lines onto the yellow and blue rectangles. As we hoped, it turned out quite impressive.
The logo repeated on the back of the brochure.
Overall, this was the kind of job we always enjoy doing. It had some limitations: first of all, we needed to come up with something not overly complicated so that other people could use the same design for future brochures if need be. That also meant relying on free fonts. However, this kind of additional challenge usually structures work: it might be hardest to work without any limitations at all.
Recently we have designed a couple of identities for transport companies, one of which was Alegre. The company, while not huge, is award-winning and ecology-oriented. It transports internationally various types of cargo with their fleet of Volvo trucks. They wanted to refresh their identity with a new logo and new materials while retaining the original blue color dictated by the color of car paint they’ve been using for the trucks.
We suggested several solutions and the concept that has won uses an arrow combined with the letter A to, pretty straightforwardly, illustrate forward movement.
The angle taken from the arrow (32º) becomes an important element of the identity and it is used in the modifications of the type. We chose a strong geometric letter and introduced slants in two places.
For the company materials we relied largely on the blue color and the slanted lines.
Company letter paper.
Various materials, including notebooks and business cards.
Close-up of the glossy varnish on the back of the business card.
One of the most important elements of the identity for a logistics company is the design of the cars. The blue color makes for recognizable presence on the roads.