Experyment Science Centre is organizing a Science Night called Back to the Future about the truth and fiction in science-fiction. The poster had to include callbacks to science-fiction classics – and robots.
You may well imagine that this was just the thing to excite us, big geeks that we are. For the research phase we looked at tons of old science-fiction movie posters and we listed things they often include, like guns, empty planets and, most often, sexy ladies in trouble. We decided to play with those themes, while giving them a decidedly more modern and feminist skew: our lady is a no-nonsense scientist who controls the robot. She was a bit more sexy originally but that got toned down during the process. We also didn’t get to draw the planet because there was too much text but instead we combined elements of the text with the illustration.
The typography alludes to the classic Back to the Future movies without copying those solutions precisely, but instead keeping the typeface Experyment uses. The logotype is an important part of the design because it has to be recognizable as a standalone.
Sorry for the missed update last week but it wasn’t a great week for us and we had some personal crappiness to deal with. Anyway, we’re back with a sort of addendum for the last post when we showed you an annual report for the large gas provider. In addition to showing their involvement in sports, they also wrote a report on the environmental impact of their investments and activities. We designed it using the same layout and some of the same elements, except the lead color was, of course, green and instead of photos of sports people we used photos of nature. Maybe it’s just us but we will take nature over sports so we like this part of the publication even more and it was even more fun to work on.
The cover uses the same round die-cut, except this time to show a seedling through it.
The dynamic diagonal lines reappear, this time in green.
Data shows environmental impact.
While we usually show you most current works, we still have a whole archive of things waiting to be photographed and when we manage to document one of those, we will be sharing them too. Today’s work is an annual report for GPEC, the biggest local supplier of gas. They chose sports as the theme of the report, particularly sports as it is practiced by the employers of the company and each chapter uses a different sports discipline as a metaphor. (The photos show a German version of the report but there is also a Polish and English one.)
The report in an envelope.
And out of it.
Now, sports is a pretty cool theme visually and we were glad to work with it. As the brand color is bright red, we used it as the lead color for the publication. We also had the pleasure of working with Futura, one of the typefaces we’re passionate about, because it is also a part of GPEC’s brand. As a lead motif we chose diagonal lines for their dynamic quality and because they combine well with infographics that we created. In addition to the graphics which illustrate facts about the company, we also drew illustrations of sports.
Infographics combined with illustration. Yep.
Each chapter starts with an intro spread illustrating its sport with a photo. The cover of the report has a round die-cut, showing a runner through it. This circle is concentric with another one cut in the brown-paper envelope that is printed with only one color and that offsets slightly the dominance of red in the design.
Title page with the runner showing.
Chapter intro spread.
Some people are not fans of designing annual reports because of their corporate character and because one needs to include a lot of data. But we always enjoy this kind of subject because if you know how, you can combine the strict structure with more expressive solutions.
This summer Experyment Science Center is organizing a series of events for children to help them spend the time in an interesting and educational way. We designed promo materials for the event. The challenge lied in the fact that the offer consists of different, varied activities and we had to bring them all together. We decided to use the motif of a treasure map along which there are various spots marked with Xs, informing about what you can learn in Experyment in summer. These skills include setting bonfires, staying safe by the water, using a compass, making a pocket constellation, using first aid, predicting the weather and recognizing local plants. As you can plainly see, we illustrated these scout-like skills with simple illustrations which together create the path on the map. The rest of the available space is filled with trees and additional illustrations that complete the suggestion of the outdoors. We are happy with how we managed to make a unified whole out of a poster with so much contents, which is always more difficult than just illustrating one short message.
The main design we created is the poster, which was later reformated to other media. In addition to that we also designed a small doube-sided leaflet which required a slightly different use of the graphics.
Both sides of the leaflet.
Details of the poster and the leaflet.
Baltic Blue Biotechnology Alliance unites European institutions which provide opportunities for people and companies developing biotechnological solutions for the Baltic Sea. We designed their latest brochure, another in a series of publications for Berlin-based Submariner Network.
The brochure introduces all the partners in the Alliance, giving information about their status, location, operations and the kind of help they provide. We designed the layout to accommodate this varied information, allowing to pick the most important parts of it at a glance. Stylistic choices were determined by previous Submariner publications but this time we added bigger texts and even more kinds of infographics. On the cover again we used a pattern of varnished waves that are only visible at certain angles.
The color scheme of sea blue, bright yellow green and vivid pink is one we suggested for the project while designing its first materials.
Title page with a wave ornament on the inside of the cover.
Typical partner spread with information about the institution.
List of contents.
The Experyment Science Centre celebrated its big 10th anniversary at the beginning of this month. The Centre is a place where children – and, frankly, adults – can empirically learn about science: about physics, biology, human body etc. For the celebrations of the anniversary we designed a logo of sorts for the event and various promotional materials, including banners, flyers and others.
The key visual or the whole idea for the promotional materials was based on the number 10 whose “0” digit becomes a part of illustrations connected with both science projects and party celebrations. The main symbol is simply the “10” with the “X” from Experyment’s logo in the middle.
“10 Years” on badges.
Flyers for the events.
One of the many ads.
A banner on the Experyment building.
We were also invited for a gala in the Centre where we were delighted to see that the work we did was used in a few surprising way, as you will see below. The gala was a lot of fun because not only did it include improv stand-up comedy but also all the machines in the Centre were working and the guests were roaming around them trying to create electricity or jump like a frog.
The scene with Gdynia’s president and the director of the Centre (photo by T. Kamiński).
The guests who were leaving got chocolates with the logo on them: another use for it that we did not expect and were happy to find.
Improv comedians on the scene (photo by T. Kamiński).
This is the logo on the birthday cake (photo by T. Kamiński). It’s not very clear in the photo, but trust us, it was there in all its yellow-on-pink glory.