Remember how a long time ago we teased this identity and promised to show it soon? Well, soon(ish) is now.
30+ Academy is a school for lifelong learning where adults may continue their education on an academic level. We designed a logo playfully based on the similarity between the letter X and a plus sign. Then we used these shapes for a series of simple ornaments that are used to decorate promotional materials, such as notebooks and binders.
The limited but cheerful color palette is an essential part of the identity and adds to the attractiveness of patterns and the recognizability of the brand.
Additionally, the three exes inspired us to play with tic-tac-toe motif which appears on a tote bag. Also, a notebook is printed with a dotted grid that can be used to play the game during boring lectures (or to take notes, of course).
We also used the x pattern as a grid allowing for a design of simple pictograms illustrating various courses provided by the Academy.
You can read more about the project on our website.