Last week we shared a bit of our identity for an event celebrating Andrzej Bobkowski. As promised, today comes the rest of the design, including the poster which was the base for other materials.
This time it took us two attempts to get the design right: the first poster was not dynamic enough and didn’t include enough allusions to books. Pretty much all it had was biking and various places where Bobkowski lived. But when it got scraped we kept the paper biker (though a more dynamic one) and set him on an obstacle course built of books. The books also created space to place all the additional information (and as you can see there was quite a lot of it). We added diagonal elements parallel to the books to make the composition more integrated and more dynamic, and combined it with a simple, narrow letter.
Paper Bobkowski on his paper bike, scaling the world of literature.
Once we had the poster we applied similar solutions to the design of the folder. At first, one side of the folder was supposed to repeat the poster but there was too much text for that so both sides include descriptions of planned events (such as literary workshops and games for kids).
The cover of the folder.
Bobkowski’s archival photo.
One more in-progress image and, believe it or not, it’s for another poster than the one we shared last week. It’s scissors time here for now but soon we hope to share finished works and we hope they will be quite exciting.
A very little sneak peek at a project we’re working at. It’s a lot of fun, the (literally) hands-on kind of design but we’re running so late with it (about as late as we’ve run with this post – sorry). Have a great second half of the week.
European Poet of Freedom is a poetry festival that takes place every two years in Gdańsk. It celebrates, as you might figure, European poets whose work focuses on, well, freedom and social concerns. We had the pleasure of designing the identity for this year’s event and various promo materials.
The festival has been using a rather nice logo, a black and yellow illustration of a broody poet looking at birds. Because it has become quite recognizable and because it offers fun elements to play with we opted to base the identity around the logo but to give its elements more life and dimension by using them as fragments of a paper composition.
We inserted the poet and the birds into a cityscape suggestive of European cities, particularly Gdańsk with its characteristic tenant houses in the old town.
The main image that we then adapted for various materials looked like in the poster above. We made the illustration more abstract and theatrical by adding threads for the birds and a frame that turns the whole scene into a picture. We wanted to create tension between symbols for freedom and for limitation. Initially we designed everything in black, yellow and white but added extra colors for the main promo materials, like the poster. We did keep the original color scheme for those materials that had a limited number of colors because of budget or production limitations, as in case of tote bags.
The most complicated element of the identity is a brochure with the program of the festival. The interior had to be black and white so we didn’t use photos of paper compositions. Instead we only suggested them with similar shapes and typographic solutions.
By the way, the festival took place this weekend and this year’s winner is Ana Blandiana from Romania so our congratulations to her.
Today a small sneak peek of a project we’re currently working on (because we really need to be working on it right now rather than posting). This might seem a little cryptic for now but it will become quite clear once we share the finished design in March (or so).
In other news, though, be sure to enjoy the extra day! We always feel an extra day is a definite cause for celebration (even if we won’t necessarily manage to do anything special today ourselves).
The Museum of Emigration in Gdynia asked us to prepare materials for their Ask about Poland workshops and meetings. The action invites people who emigrated and then returned to Poland to talk about their experiences and the reasons for their decisions. The museum wanted to emphasize both emigration and the fact of discussion, of various points of view coming together in the project, which inspired our idea.
The first element of the design was a poster to inform about the action taking place. We jumped at the opportunity to create another paper composition, this time based on speech bubbles that would symbolize the conversation and make good canvas for the extensive amount of typography that we needed to include. We added paper boats and planes converging on a point to suggest the return.
This is a fragment of the actual composition as arranged on our floor.
And this is the result.
Once the poster was ready we started working on the leaflet. We had the opportunity to use die cut and so we decided to create a real version of the effect that we created on the poster with two different background colors. For the leaflet we decided upon an irregular cover shape so that darker blue comes from underneath the cover.
We often regret that we don’t get more chances to use such fun printing techniques and so we really enjoyed working on this leaflet and really like the result, especially with the lovely paper – thick and not too white – that was chosen.
And here is the whole poster, plus one of many web banners that we also created.
This year marks the return of our re:indeer, which we designed and while ago and liked so much that we decided to use them again, this time in a more three-dimensional Christmas card.
May your Christmas time be joyful and calm, may you spend it with the people you love and may the New Year bring you only good things.
Ugh, late again, but please bear with us, this summer is very busy. Today untypically we wanted to share with you recent work, a poster for a competition organized by the Museum of Emigration in Gdynia that we’re rather happy with. The competition asks participants to, while traveling, find a cool Polish emigrant abroad and take a picture or make a movie about them. The tagline is “Man above Borders” and we decided to focus the illustration on this (and, I guess, on focus).
We were pleased to have a chance to do something out of paper and spent a good part of a Saturday cutting out the world and people popping out of it. And then we also spent a Tuesday on doing it all over again when the idea changed some. That’s fine, though, we’re easily amused, as I tend to repeat.
Orange is a brand color for the Museum, which allowed for the unusual color scheme (we tried blue, but orange won). We focused (there, I did it again) on details, too, like placing the Museum logo so that it’s exactly below the focus frame. And we even managed to add small illustrations. It’s always a lot of fun when a project leaves us enough freedom to try out more unusual solutions.
Not exactly the making of, but bits and pieces of the poster:
And the whole poster: