Have a wonderful Easter time full of sunshine and spring spirit!
European Poet of Freedom is a poetry festival that takes place every two years in Gdańsk. It celebrates, as you might figure, European poets whose work focuses on, well, freedom and social concerns. We had the pleasure of designing the identity for this year’s event and various promo materials.
The festival has been using a rather nice logo, a black and yellow illustration of a broody poet looking at birds. Because it has become quite recognizable and because it offers fun elements to play with we opted to base the identity around the logo but to give its elements more life and dimension by using them as fragments of a paper composition.
We inserted the poet and the birds into a cityscape suggestive of European cities, particularly Gdańsk with its characteristic tenant houses in the old town.
The main image that we then adapted for various materials looked like in the poster above. We made the illustration more abstract and theatrical by adding threads for the birds and a frame that turns the whole scene into a picture. We wanted to create tension between symbols for freedom and for limitation. Initially we designed everything in black, yellow and white but added extra colors for the main promo materials, like the poster. We did keep the original color scheme for those materials that had a limited number of colors because of budget or production limitations, as in case of tote bags.
The most complicated element of the identity is a brochure with the program of the festival. The interior had to be black and white so we didn’t use photos of paper compositions. Instead we only suggested them with similar shapes and typographic solutions.
By the way, the festival took place this weekend and this year’s winner is Ana Blandiana from Romania so our congratulations to her.
We had the pleasure of designing a simple identity for a project of Integralia Foundation called doradza.my (which translates something like we.advise). The foundation aims to make it easier for disabled people to re-join the job market and this particular project does it by offering educational online meetings. The logo combines a speech bubble with a wi-fi symbol. Once the identity was ready, we designed some materials based on it, the most exciting of which is a notebook.
Because the identity uses purple and red the notebook is printed only with these two Pantone colors. Inside in addition to writing space the owner will find information about searching for a job, helpful hints and statistics.
As you might perhaps know we greatly enjoy designing infographics, graphs and such elements so this was quite a lot of fun but this project also meant that we got to focus more on production values than is often possible. Small color details of the notebook, together with the smooth, cream paper, make for an elegant, inviting feel. The bookmark, rubber band and thread are all red to offset the purple cover.
And the cover has red hotstamping, making for a minimalist look. By the way, we are fans of hotstamping but actually rarely have a chance to work with it.
If you’ve been following us for a while you might have noticed that we are huge fans of Marianna Oklejak, an illustrator whose style mixes freshness of children’s drawings and adult humor. Every now and then we share her work and time has come to show you our newest acquisition (well, we got it for Christmas but it still counts as new).
This is a special book in that Oklejak is for a change not illustrating someone else’s work but doing that whole illustrator-as-author thing. And she’s great at it! She draws inspiration from Polish folk art and reinterprets its motifs.
Polish folk art is quite rich and can be visually exciting. Every region had its motifs, color schemes and ornaments, as well as unique techniques of decorating things. This tradition withered to a large extent when people got more interested in the “modern”, industrial design. Folk art got relegated to decorating tourist souvenirs and became viewed as embarrassing. But it’s been having a sort of renaissance now that many designers, particularly interior designers and such, began to draw inspiration from the traditional motifs in a modern way (which also gets trashy sometimes, but often it works amazingly).
Oklejak’s book uses folk motifs as elements of her fun compositions but adds an educational element. The spread above simply shows various types of local headgear (and only the one with peacock feathers is at all recognizable these days).
This awesome spread uses stripes from traditional skirts as elements of a landscape full of fields (which is also a typical Polish landscape so that works great).
Two different folk dance spreads! Do they play Polish folk? (Hopefully not, it’s not great.)
Traditional lace tablecloths as autumn clouds.
And paper doilies as snowflakes.
We’re happy that the book has already won an Ibby award because in addition to the fairly obvious educational value it has so much more: a sort of quirky atmosphere that manages to combine tradition with a more modern feel and to celebrate local identity.
Today a small sneak peek of a project we’re currently working on (because we really need to be working on it right now rather than posting). This might seem a little cryptic for now but it will become quite clear once we share the finished design in March (or so).
In other news, though, be sure to enjoy the extra day! We always feel an extra day is a definite cause for celebration (even if we won’t necessarily manage to do anything special today ourselves).
Eli, no! is a delightful little book by Katie Kirk. We found it a long time ago online when it was still waiting to be published and waited impatiently for the book that we could buy. It’s a story of a dog named Eli and all the things he does that make his owners scream the title of the book and it will ring quite true to any dog owners out there.
The book is illustrated in a simple vector style with bold colors and unobtrusive typography, which results in a fun, modern look. But its greatest appeal lies in how each spread reflects an observation of some typical dog behavior – and how well these are translated into the book medium.
(Is this the Louvre in the background? That would be quite awesome. But it’s certainly an awesome squirrel.)
The next two are possibly my favorite spreads, one with food, one with letters:
And a heartwarming conclusion (spoiler, I guess):