Recently we have designed a couple of identities for transport companies, one of which was Alegre. The company, while not huge, is award-winning and ecology-oriented. It transports internationally various types of cargo with their fleet of Volvo trucks. They wanted to refresh their identity with a new logo and new materials while retaining the original blue color dictated by the color of car paint they’ve been using for the trucks.
We suggested several solutions and the concept that has won uses an arrow combined with the letter A to, pretty straightforwardly, illustrate forward movement.
The angle taken from the arrow (32º) becomes an important element of the identity and it is used in the modifications of the type. We chose a strong geometric letter and introduced slants in two places.
For the company materials we relied largely on the blue color and the slanted lines.
Company letter paper.
Various materials, including notebooks and business cards.
Close-up of the glossy varnish on the back of the business card.
One of the most important elements of the identity for a logistics company is the design of the cars. The blue color makes for recognizable presence on the roads.
Once again we’re taking time to introduce a well-designed board game (which we hope to make a semi-regular feature, but so far it’s, I think, only the second instalment). Today it’s a Polish game, a bit of competitive fun with somewhat grim historic background.
The game is called “Queue” and it was published by the Institute of National Remembrance. What it strives to remind of is the bad economy of the 80s when there were few goods in stores and people had to spend hours in lines to buy anything. We were really young then so we don’t exactly remember the details of it but this is a part of Polish culture that shows up in movies and colloquialisms. We’re not going to go into gameplay details: suffice it to say that we find it impressive how the game manages to recreate the joy of buying the commonest thing or the frustration of having it stolen from under one’s nose. Emotions run high and it’s done with the simplest math.
But our main interest is the design of the game. In fact, it’s quite unique. Board games have a certain aesthetics which often borders on kitsch and is rarely interesting from a designer’s point of view. Not so with “Queue.” This is clearly a game that was designed, not just illustrated.
The style is an interesting combination of somber and whimsical but with a healthy dose of humor (perhaps the most interesting thing about the game is how it comes off as charming rather than depressing, while still conveying the sense of grayness of Poland in the 80s). Illustrations use a mix of simple icons with retro photographs and jokey collages, all made more poignant with captions. The board manages to show pre-capitalist landscape with a few gray buildings that don’t have to bother to draw in clients.
Instructions of board games, even of great ones, are often visually cringeworthy (no idea why that is) but here it’s a worthy component of the whole set (or, in fact, components, because the box contains 8 instructions in different languages). Significantly, typography works well, too.
The cards are originally in Polish but stickers are provided to change the language.
Yes, we did recently use the pawns for a poster.
The game turned out to be quite a success so there was a small expansion published that was sold in this awesome gray envelope.
TD 63–73 is a book published by Unit Editions who totally specialize in design porn. It tells the story of the golden age of Total Design, a Dutch firm that personifies the greatness of Dutch modernist design. The first edition of the book sold out but we bought a reprinted copy and today we want to share it with you.
We find many of these designs not only inspiring but also quite modern-looking. Their way of thinking about logo design, for instance, while characteristic of past decades, is close to ours (and many others’): its geometric logic is something to aspire to.
A classic typographic calendar:
Quite appropriately the book is impressively published with embossing and hotstamping on the cover and the slipcase.
Many of those design decisions still shape our visual landscape.
This week we’re sharing a sneak peek of the poster we’re currently working on (also the heat wave is making us somewhat disorganized and late with everything). More to follow some time in the future.
We’re in the middle of a redecoration project right now and we spent too much of Sunday with hammers and screwdrivers to finish a larger post. We did manage to finish the illustration above though and it’s brand new (just like our cupboard) so enjoy that for now.
Our project Iconic TV Posters happened a while ago (here and then here) and since then we’ve been watching some new shows so it’s only right to broaden the list every now and then. Today we add a show for your guessing pleasure (assuming you even heard of it). It’s just finished its second season and it remains a weird and charming (if sometimes darkish) delight that so far we’ve had no success in recommending to our friends. So, do you know the show as encapsulated in these three icons?
We’ll put the answer in the comments and if, like us, you appreciate an original thought in the creation of a show, give it a try.
And if you like the poster, as usual we added it to our stores on Society6 and bza.
Yesterday we visited our friends for a housewarming party and so we were faced with choosing a gift. This is normally a fairly standard procedure for this kind of event but T&D are both architects of very defined and refined tastes and we (rightly) expected that their apartment would be their big project. So we didn’t want to bring them either anything furniture-related, which they would probably never use, or anything tepid like a plant but instead we designed a poster for the occasion. Even if they wouldn’t want to put it up (which we don’t really expect them to) at least they would get something personal and unique.
In our design we were inspired by a tradition of small tapestries with embroidered home-related sayings and pieces of wisdom to hang on the wall, which exist in folk tradition (and look something like this). You can still find them in some houses as a kind of jokey wall decoration. As we’re don’t really know too many folk sayings and we wanted something a little weird we found a slogan online. We’d never heard it before and can’t vouch for its authenticity but we liked its surreal quality. It says in rough translation “A house is rich not in its cornerstones but in dumplings”, which I could try to interpret (it makes a tiny little bit more sense in Polish, possibly) but we just kept it very literal. We used illustrations that referred to both building a house and cooking dumplings and arranged the slogan in modernist letters that our friends happen to love.
Even though we’ll fully understand if the poster doesn’t make it to a wall because they’d probably had every decorative element planned before the they set foot in the apartment, at least our friends were touched and surprised to get this bit of our work.