re-motivation-02Last week we introduced our project Words Matter, a series of book covers employing tangible type so it’s high time to start sharing the covers. The first one is one of the simplest (and definitely, definitely the easiest and fastest to make) but it’s still one of our favorites because of the simple fact: the letters of the title form a pyramid so well and it illustrates the book so perfectly. When we discovered this we were really excited and the cover almost designed itself.

Abraham Maslow, one of the great in the history of psychology, studied child development and came up with the idea of the hierarchy of needs, which he expressed in 1954 book Motivation and Personality. He illustrated the idea with a neat diagram in the shape of a pyramid. Unlike for other covers we didn’t create the letters: we used ready-made children blocks. We actually bought a whole set of the classic-looking wooden kind, similar to ones we had as children. We really liked the vivid colors and emphasized them with the bright warm yellow background to add to the sense of fun and play.

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As was our plan with all the covers, the selected material and form illustrated the important themes of the book: not only the pyramid itself, but also children and their way of combining fun with education.

As you will see, for all the covers we offset the extravagant tangible type with simple typography used for the name and spine and the logo we described last week. Back covers were not actually a big part of the academic project, just a chance to play some more with the solutions chosen for each cover. For each back we created the WM logo in the same way as we did the title on the front. As you may see, the design of the back cover also includes the space for a blurb but have not written the blurbs, not yet anyway, so for now the backs are fairly minimalistic.

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re-shop-friendsAnd a completely different thing that you might find interesting: it’s another week of free shipping on Society6 so if you wanted to buy a poster, that’s as good a chance as they get. Simply use this link.

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Here goes: we did read Fifty Shades of Grey. We tend to read bestsellers in hope that what made so many people happy will also work for us. Well, it’s sometimes true; sometimes it definitely isn’t. With Fifty Shades we got to be a hit at parties for a little while when we summarized the story to people who had not read it (“No way! You’re making it up, right?”) so there’s that. But, all in all, we don’t really get the popularity of this book.

One thing we found very puzzling was the style of the book and, among other things, how some words would keep reappearing even though they didn’t really fit. Maybe because of our recent work on Friends, we thought how a word-of-the-day toilet paper (the kind that Joey once had) would explain the use of certain words. And once we thought of it, we simply had to reverse engineer this imaginary item and share it with you.

50-words-2-rollWell, we simply had to comment on the phenomenon of Fifty Shades, using the occasion of the world première of the movie. If you count yourselves among the fans, bear with us: I’m sure you hate something we love, too. If you don’t: yep. This book might be a terrifying social experiment. Otherwise, we just don’t get it.

Also, happy Valentine’s!

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We have a series of covers to show you but first come two thematic posts on the occasion of St. Valentine’s Day. This week’s poster is a design for Experyment Science Center, which, while normally mostly focused on activities for children, for Valentine’s prepared an evening for adults. We looked for a way to combine science and love in a not-overly-serious way that would also be consistent with the other posters for children’s events that we design.

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Also, stay tuned for our next Saint Valentine’s Day post next week.

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150201Sorry for the slight lull here but things have been very hectic last week. It’s over now and it also means that we will be able to finally show you our big summer project but that has to wait till next week.

However, the good news is that Society6 offers free shipping this week if you follow this link.

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The slight delay in posting is not so much due to end-of-year festivities as to the time-consuming nature of the project we’re presenting today.

2014 marked the 20th anniversary of the first episode of Friends and the 10th anniversary of the last one. And yesterday all 10 seasons of the show became available on Netflix (we hear). To celebrate all these momentous occasions we have created a poster with an icon for each of the 236 episodes of Friends. That’s a lot of icons.

poster_friends_wizBut Friends were with us when we were kids and they repeated every episode over and over and we still found them funny, and then we were no longer kids and still re-watched an episode here and there and still found them funny. It was before we got fed up with sitcoms; we loved the characters (well, most of them) and even how they gradually changed: from the crazy 80s hair to their stylish(er) looks and grown-up relationships. We were there for the iconic moments: “We were on a break,” “smelly cat,” “holiday armadillo” all meant something to us. And, you’re very free to disagree, but we always loved Monica and Chandler together.

During the research for this poster we re-watched a lot of bits of the show again and sure, it grows old, but it grows old with surprising grace.

So this is our tribute to Friends. If you like it, you may even buy it here or here. The icons are fairly small in this full version (we particularly don’t recommend buying mini sizes, we just can’t turn them off) so keep reading to see ten additional posters, one for each seasons (with links to buy them).

May the New Year be wonderful for you, full of wacky, hilarious, supportive friends and other good things!

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And here are 10 posters for 10 seasons, as promised.

friends-20-redesign-season01Season 1: The One Where They Get a Monkey, a Fussball Table and Rachel (buy here).

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Season 2: The One Where Joey Moves Out and Back In (buy here).

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Season 3: The One with All the Drama with Ross and Rachel (buy here).

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Season 4: The One That Ends in London (buy here).

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Season 5: The One with Monica and Chandler’s Secret (buy here).

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Season 6: The One Where Monica and Chandler Get Engaged (buy here).

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Season 7: The One Where Monica and Chandler Get Married (buy here).

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Season 8: The One with Rachel’s Pregnancy (buy here).

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Season 9: The One Largely about Babies (buy here).

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Season 10: The Last One Where They All Become Adults (Except for Joey) (buy here; all posters can also be bought here).

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